• Box color = unpredictable results

- Box color users did not attend cosmetology school & lack knowledge of the "laws of color." Differentiating color levels, reading color wheels  & selecting the right developer.

• One size does NOT fit all.

-Box color is formulated so everyone & anyone can use it, but not everyone's hair type, condition, or color are remotely the same.

- Maximum amounts of pigment and ammonia

-Hair color formula meant to cover gray is wildly different than someone who wants to "go blonde," both shouldn't be using the same product.

• Dimension? Forget it.

- Box color contain just one formula & applying it to your whole head will give you one boring, flat color.

- Hair stylists use multiple blends of colors & formulas with strategy placements to achieve your look. Different formulas call for different developer strengths and processing times.

• Ombre in a box? Pastel hair color in a box? DON'T DO IT!

- Lightening at home is the most damaging, risky thing to do to your hair. Bleach for days, and damage for years!

- These color trends must be done by a licensed professional. Your stylist will lighten your hair in the least damaging way & also give you tools to make it last.

• That $10 box color won't feel affordable after a $300 color correction service!

- Think outside the "box" color & head to your nearest salon! Your wallet & hair will thank you later!

• Reasons for cost difference

- Both products contain different raw materials

- Box color might not have the multi-tonal colors required by your hair

- Pro's dye your hair in a way that looks layered, dramatic & shinier than before & you can't expect that with a box dye color.

- Box color dulls off your hairs natural shine & tone.